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Betano
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
The flag of Aston Villa Football Club waving in the wind on a clear day.
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Africa
Time to read: 3 min
Aston Villa's £20m Visit Rwanda deal draws sportswashing warning
July 15, 2026
Tottenham Hotspur badge.
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Football
Time to read: 4 min
Tottenham add Betano after Aston Villa sponsorship ends
July 2, 2026
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
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Features
Time to read: 7 min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
Partnership playbook logo
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Latest News
Time to read: 1 min
Partnership Playbook: Betano, Hisense, and Ebury
September 10, 2025
Rio de Janeiro, Rio de Janeiro, Brasil - May 02, 2025. FIFA Club World Cup Tour - In the Travessa Bastos community with Botafogo players.
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Latest News
Time to read: 4 min
Europe shrugs as South America embraces FIFA Club World Cup
June 11, 2025
River Plate and Betano unveiling new kit.
BREAKING
Football
Time to read: 3 min
River Plate bets big on global growth with Betano
May 6, 2025
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Comment
Time to read: 4 min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
BANGKOK,THAILAND-SEPTEMBER 11: View of the New Aston Villa Football Crest on the New Football Jersey on September 11, 2024.
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Football
Time to read: 2 min
Betano capitalises on Aston Villa ties for ambassador role
October 29, 2024
Champions League cup in the hands of the winner, confetti on the background. UEFA Champions League final between Real Madrid and Liverpool. NSC Olympic stadium in Kyiv.
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Europe
Time to read: 2 min
Adidas to supply Champions League balls for three more years
September 17, 2024
Tomasz Majewski, Kaizen Gaming Head of Sponsorships
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Features
Time to read: 7 min
Betano’s Tomasz Majewski on the power of the Orange Summer and global strategy
September 2, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
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Comment
Time to read: 5 min
UEFA Champions League draw sparks potential legal action 
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
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Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
BREAKING
Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Benfica extends Betano as sleeve sponsor and betting partner 
May 17, 2024
Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup.
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Football
Time to read: 3 min
Betano continues LATAM expansion with AFA sponsorship
May 13, 2024
Son Heung-Min of Tottenham Hotspur celebrates after scoring his sides third goal.
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Europe
Time to read: 4 min
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
May 1, 2024
Brazil Betting Bill paving way for sports sponsorship activations
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Europe
Time to read: 2 min
Betano sports sponsorship crusade countries with Brasileiro Série A deal
April 9, 2024
Aston Villa
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Comment
Time to read: 3 min
Betano reportedly to take on Aston Villa sponsorship from BK8
March 25, 2024
Romanian Cup soccer game between Minaur Baia Mare and Universitatea Craiova finished 4-0 for Craiova.
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Europe
Time to read: 2 min
Betano promises to ‘shine a light’ in FRF extension
March 18, 2024
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Fan Engagement
Time to read: 2 min
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
February 27, 2024
credit: Betano/Kaizen
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Fan Engagement
Time to read: 3 min
FC Porto & Betano to launch inclusive activations across Dragão stadium
February 19, 2024
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